Lead Generation and Nurturing
Prospects find a website or blog post several different ways. The most common form of lead generation is through email, social, and organic search. What happens after the lead visits a web page or post? Review the example lead path below:
Promo Email
Contact receives a marketing email promoting a blog post that drives visitors to download gated content.
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Blog Post
Lead clicks on the email link to read full blog post that contains links to other relevant posts and topics.
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Call-to-action
The sidebar and bottom of the blog post contains a call-to-action that leads to a landing page.
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Landing Page
The lead visits the landing page which contains more information and a form to download gated content.
Click on images below to view example lead flow
View example lead flow that started with an email promoting a blog post: How to Use Your Post-Training Data to Create Actionable Intelligence. The blog post and email drives contacts to download the eBook: Mindmarker Total Concept Part II.
